Marketing Campaign

We have done lots of research on how other low budget films, like our own film, can be marketed with a low budget.

Strategy 1: Social media sites 
Social media sites are used for low budget films to market their film because it is free and because so many people now use social media in their everyday life.

Strategy 2: YouTube pop ups
This costs a small fee to advertise films on YouTube but is a very effective way because you can specify what sort of video you want your pop up to be viewed on which means your marketing is automatically shown to your implied audience.

Strategy 3: Vine 
A vine is a very effective way for a low budget film to market their film, because it is free to do and can be distributed all around the world using the internet.

Strategy 4: Blogs
Blogs are free to make and you can add lots of detail to them, something you cannot do on other types of promotions like posters. But it is not easily accessed, so it is hard to gather a large audience.

Strategy 5: Street marketing
Low budget film companies can take to the street, to leaflet and promote their film because it is cheaper than other marketing strategies like TV and radio adverts. But it does cost to print off the leaflets and for the wages of the staff who are promoting the film.

I found this off a website that specialises in how low budget films can market their film successfully, so that the film is well known and people are aware what the film is about.

Paranormal activity low budget marketing strategies:

Before the first Paranormal activity film was released in 2009 few people, other than Paramount production company and select cities knew about the upcoming horror film. The $15,000 horror movie, directed by San Diego filmmaker Oren Peli, first gained awareness at Slamdance Film Festival. A year later Steven Spielberg noticed the potential of the low budget film. The film company marketed the film using social media which intrigued some of its viewers. 

We have decided to use the following strategies to market our film because they are free or very cheap, therefore fit in with our low budget but are still able to make our audience aware of the film and what it can offer them. Here are the strategies we are going to use:

1) Live snapchat feeds- We can create our own snapchat account for our film as this is free and we can create stories that can be viewed by all snapchat users to help market our film. We can also have live feeds of teasers from the filming and production of our film with this we can also leak our release date for the film. This is a really good place to market our film because most of the users on snapchat fit in with our target audience which is 12+ years old.

2) YouTube pop ups- We are going to use YouTube pop ups which are a good way to market our film 'Connect 4'. This is because we can choose which videos our advertising is shown on, helping us target our chosen audience effectively. Also it is fairly cheap to use this method of marketing, which is good because we are a low budget film.

3) Social media sites- We are going to produce a page on Facebook, Twitter and Instagram where users can see when our film is being released and can watch clips and trailers of the film before its release date. This is a suitable method of marketing because it is free and anyone around the world, who has access to these sites, can see our marketing page.